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Hazardex 2021 Conference Paper - Crisis communications: from fire to front page
The pace of information sharing is now so fast that as quick as a fire can spread through a plant, so too can the footage of it reach your stakeholders and the media. As engineering businesses, designing risk mitigation strategies and rigorous health and safety is part of your DNA, but crisis communications is also something that affects everyone, not just your communications team.
How prepared are you for the communications challenges you would face when something goes wrong? How quickly could you publish a statement? Do you know already what it would say? And who you would tell?
Using real crises as examples, this session will set out the principles of best practice crisis communications and give you the key actions to take back to your business. It will cover:
- Stakeholder communications in a crisis
- Developing a best practice crisis communications plan
- Preparing to communicate
- Managing the media
- Social media in a crisis
- Why culture impacts successful crisis communications
Business resilience specialist Andrew has over 30 years' media experience as a journalist and consultant. He’s skilled in helping organisations improve reputational outcomes from complex, technical challenges and crisis situations—especially those involving multiple stakeholders and regulatory oversight. Andrew has worked in many industry sectors: food, IT, logistics, materials science, consumer technology and more. He’s an experienced facilitator and trainer, at home delivering immersive workshops as well as chairing high-level events and discussions involving diverse audiences. He is particularly interested in helping companies develop and implement successful strategies in areas such as issues management, crisis preparedness and live incident response.